Founder's Story
It has been said that often times your past misery becomes your future ministry. Below, you'll find the story of Founder Ben Greenzweig, who is channeling his past pain into a mission to bring relief and hope to his community today.
My family and I moved here in 2020 and were instantly overwhelmed by the welcoming love and support this beautiful community showed us at every turn. This kindness helped ease our transition, which included three young children starting new schools more than 750 miles from where they grew up. From that moment on, our family was driven to find some way to give back to this wonderful community, which we can never fully thank enough.
We planted deep roots in this community by volunteering at pet shelters, church, schools, and even coaching softball for many wonderful and rewarding seasons. But we always felt a calling to do more. Mental health has always been my passion and purpose. I have been public about my own struggles and, years ago, decided to be more open about my challenges in hopes of reducing the dual stigma of both talking about mental health and seeking treatment for it.
After more than 25 years in the media and events business, including running my own business for the past 11, I felt a burden on my heart to help address the lack of mental health treatment options right here in Horry, Georgetown, and neighboring counties. I witnessed firsthand the suffering of friends, family members, and neighbors and felt helpless. Successful treatments do exist, but there are not enough of them in many parts of this country, including ours. Additionally, as our population continues to grow, the demand for help continues to rise, leaving many with few to no options to address their depression, anxiety, PTSD, OCD, and other behavioral health struggles.
My calling.
I was blessed nearly 10 years ago to befriend a leading NIH-funded child psychiatrist who has been on the front lines of researching, developing, and delivering the latest FDA-cleared, drug-free, non-invasive mental health treatments. As I felt a deep and unshakable calling to address the mental health struggles in our community, I reached out to him and simply asked, “Is there any reason why the great treatments you’re offering in New York City can’t be brought here to Myrtle Beach?”
Before I could even finish the sentence, my friend, Dr. Owen S. Muir, replied, “Absolutely not.” From that moment, we agreed this was what we were going to do. Dr. Muir, who also co-founded Breakthrough 6, a company dedicated to establishing mental health brain treatment centers nationwide, was excited to work with me to make Myrtle Beach one of the first pilot locations.
That is how Living Water moved from a calling to a reality.
My burden was not only to bring these innovative treatment solutions to our community but to do so through a nonprofit organization, where people’s mental health would always come before profit.
Today, I am proud to serve as the Founder and Executive Director of Living Water, a 501(c)(3) nonprofit, and as General Manager, South Carolina for Radial, a leading mental health network expanding access to breakthrough treatments across the country—including accelerated TMS, Spravato®, PRISM neurofeedback, vagus nerve neurostimulation, and more.
Spiritual restoration is critical to living a full and healthy life, and only when one is freed from their mental health struggles can that transformation truly begin. To that end, Living Water has been incorporated as a 501(c)(3) non-profit corporation, committed to sowing back into the kingdom by offering programs, educational opportunities, scholarships, and supporting mental health-focused projects that reduce the dual stigma of a mental health diagnosis and seeking treatment.
Gratefully yours,
Ben Greenzweig
Founder, Executive Director
Living Water Mental Health BRAIN Treatment Center
A South Carolina-based, registered 501(c)(3) non-profit organization
PS: I want to give a special thank you and shout out to Austin Bond Photography for the amazing site photographs that beautifully capture life on the Grand Strand.